what is representation ? 13th september
stereotypes
representation in magazines L2
do now
- visual identity and branding of a publication/ title
- cover lines
- a piece of writing or speech that praises someone or something to much
- is it negative or positive
- stereotypes
- gender of cover star
- company
- name
- person
- business name
- colours
- clothing choice
- font
- meaning
- cover lines
do now 4th october 2024
- takes up loads of space, big, bold
- use of the person
- puff
- blue, black
- the action of degrading someone to the mere status of an object
do now 11th october 2024
- stereotypes.
- when someone is treated as a sexual object for pleasure.
- inside game of thrones.
- pink.
- lazy, miserable, messy.
how do you compare representations?
- camera angle
- camera focus
- stereotypical colours in both
- they both use direct address
- different company
- clothes are very different ( suit compared to revealing dress).
- man has jewellery
- man is clenching his fist
- the woman is younger than the male
- stereotypical colours
- stereotypical poses
- the female poster shows sexual objectification
- the women is represented a medusa
- the male is represented as feminine but is posing. like a man
- the female is represented as fearful
- the male is wearing feminine colours
8th november 2024
industry research
- circulation: number of copies of a magazine distributed through various channels,
- advertising revenue: the amount of income made from advertisements,
- cover price: the price of the magazine made by the publisher,
- subscription model: when readers pay a fee to get access to the publication
- multi platform; when something is accessible to watch or read on various platforms
- readership: how many readers a publication has
- ideology: a set of ideas or beliefs
- brand identity: set of assets or tools that a business creates to convey their brand to the world
- target audience: a specific group of people a media product is aimed at.
GQ
- GQ was founded in 1957
- GQ has a genre of mens style and culture
- GQ has new genres like sports, health, and politics
- GQ was published by Bernard J Miller
- GQ is a multi platform brand appearing on any website
- GQ has an average readership of 89,072 readers
- GQ is targeted at cultured men,
- GQ's image is colourful, it values culture and sports, the tagline is " the magazine for men with an IQ", it believes that men can be and do anything, it covers culture, sports and politics, and the style of the cover makes the cover star the main focus,
VOGUE
- VOGUE was founded in 1892
- the original target audience/ genre for VOGUE is New York upperclass
- vogue has had 28 international editions over the years
- Conde Nast published vogue
- Vogue is multi platform and can be found on many websites
- Vogues target audience affluent fashion and beauty enthusiasts,
- Vogues readership is an average of 2.7 million people,
- Vogues brand covers New York's upperclass, its tagline is " before it is fashion, it is vogue". it values diversity, responsibility, and respect for individuals
DO NOW 15th November 2024
- conde Nast
- ABC1
- 18-40
- masthead
- colours on the cover
case study 1: Raheem sterling GQ
GQ COVER ANALYSIS
- the typography is very masculine, modern, up to date, this is known as sans serif.
- the masthead changes colour depending on the cover star's clothing colour
- the target audience will like the style of the text colour because it matches the cover stars clothes.
DO NOW: 22ND NOVEMBER 2024
- words that accompany an image
- colour, font, serif or sans serif
- cover lines
- sans serif
- medium close up
- Raheem sterling has an MBE
- his dad was murdered when he was young
- he was born in Jamaica
- in 2018 he was the most expensive British player at the time
- he was a victim of racism against Chelsea in a game from Chelsea fans
do now 29th november 2024
- he is a current arsenal left winger
- font, colour
- racism in the premier league
- SERIF
- anchorage text
Raheem sterling case study 2
DO NOW Friday 13th December 2024
- show what is inside the magazine and what to expect
- to show who could feature as the celebrity that is mainly focused to get the attention
- racism in football
- on the floor/ below the subject
- the way which something is usually done
DIRT
The main cover image shows Raheem sterling who is the cover star standing in a confident stance, this is created by the low camera shot, with a large pair of black angel wings on his back, the connotations of the angel wings is that he is trying to he looks serious and directly addresses the audience by showing connotations to power, religion, strength, and confidence.1a. The image on the cover of Raheem sterling shows him as the cover star., GQ also makes Sterling look important using multiple techniques and connotations, on the main image of the magazine, the position he is placed in on the cover, it makes Raheem sterling look really confident and important to people in the public, the connotations of the wings are religion, confidence, power and strength, another way he is presented as important is what he is wearing, he Is seen wearing wings, this could present when he was racially abused in a football match vs Chelsea in 2019, the wings could symbolise that he is trying to protect people ( as if he was an angel ) what he has been through and how he has stopped his main issue being racism.
DO NOW
- represents suggests, shows
- angel
- wealthy men
- to show the cover star and what will be relevant in the magazine, potential interest.
- the way something is usually done
GQ representation
gender:
- that he is confident and takes care of himself, fights for what he believes
- his physique, his stance, his skills on the football pitch.
- how he saved football from itself, masculinity
- that all men have nice physiques and confident
- masculinity
- uses a successful black cover star as their dominant image to inspire
- how he saved football from himself, this means he is a more successful victim of racism. for a modern representation.
- diverse range and ethnicity which is unlike GQ
- racism
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