C1 magazines

                  what is representation ?                        13th september

                            LO: to explore the concept of representation and stereotypes.

                

    

                         representation- it is the action of speaking or acting on behalf of someone or the state of being represented. 

     

a stereotype is a generalised representation of a person place of thing.

DO NOW                                                                                                                 September 20th 2024

1. describes how different people and communities are portrayed

2. 

3.generalised representation or a person, place or thing

4. 2

5. audience

                                                stereotypes

teacher: shouty, angry

private school boy: posh, stuck-up, arrogant, pointy nose

footballer: fit, fast, male

the students are represented as naughty and misbehaved,

the teachers are represented as nice and caring  and bossy.                                             sort of nice

                                     representation in magazines L2   

       masthead- the visual identity and branding of a publication

       cover lines- lines of text on the front of a magazine

       main image- a magazine cover

        main cover line- about the main story or about the cover line that is on the cover

        puff- a piece of writing or speech that praises someone or something to much

         colour palette- colour schemes

            direct address- any construct in which a speaker is taking directly to someone or a group

           star vehicle- something produced for a specific star

the cover person has xx chromosomes

do now                                                                                                          27TH SEPTEMBER 2024

1. visual identity and branding of a publication/ title
2. cover lines
3. a piece of writing or speech that praises someone or something to much
4. is it negative or positive
5. stereotypes

LO: to explore the representation found in magazines.

1. happy, caring, casual
   
2. exotic, cool, unusual
3. famous
   

she has been presented as a model, caring and excited and is giving out advice to women

 Differences in posters:

1. gender of cover star
2. company
3. name
   
   
4. person
5. business name
6. colours
7. clothing choice
8. font
9. meaning
10. cover lines

differences in gender representation: men are presented as always dressing well and smart and having a beard and bow ties,

women are presented as caring, happy, always smiling, and dressing how they like for example wearing colourful dresses and shorts/leggings.      

do now                                                                                         4th october 2024

1. takes up loads of space, big, bold
2. use of the person
3. puff
4. blue, black
5. the action of degrading someone to the mere status of an object

                                              representation task

                                        LO: to create magazine covers showing an understanding of representation.

                                                

do now                                                                                                  11th october 2024

1. stereotypes.
2. when someone is treated as a sexual object for pleasure.
3. inside game of thrones.
4. pink.
5. lazy, miserable, messy.

  

   how do you compare representations?

similarities and differences:

• camera angle
• camera focus
• stereotypical colours in both
• they both use direct address
• different company
• clothes are very different ( suit compared to revealing dress).
• man has jewellery
• man is clenching his fist
• the woman is younger than the male

DEL:

1. describe

2. explain

3. link

similarities and differences

• stereotypical colours
• stereotypical poses
• the female poster shows sexual objectification
• the women is represented a medusa
• the male is represented as feminine but is posing. like a man
• the female is represented as fearful
• the male is wearing feminine colours 

         

in both of the posters that have been shown, there are tons of similarities and differences,  some of the differences go as far as the whole poster or micro details, all differences are company, gender of cover star, colours, clothes, stereotypes, presentation, backgrounds, fonts, cover lines, text colour, what the magazine is about, the puffs, but in both posters, they have both been presented differently based on gender, like in the woman's poster, she is not wearing clothes ( she is naked ).

                                                                                                                              8th november 2024 

                    industry research 

• circulation: number of copies of a magazine distributed through various channels,
• advertising revenue: the amount of income made from advertisements,
• cover price: the price of the magazine made by the publisher,
• subscription model: when readers pay a fee to get access to the publication
• multi platform; when something is accessible to watch or read on various platforms
• readership: how many readers a publication has
• ideology: a set of ideas or beliefs
• brand identity: set of assets or tools that a business creates to convey their brand to the world
• target audience: a specific group of people a media product is aimed at.

GQ 

• GQ was founded in 1957
• GQ has a genre of mens style and culture
• GQ has new genres like sports, health, and politics
• GQ was published by Bernard J Miller
• GQ is a multi platform brand appearing on any website
• GQ has an average readership of 89,072 readers
• GQ is targeted at cultured men,
• GQ's image is colourful, it values culture and sports, the tagline is " the magazine for men with an IQ", it believes that men can be and do anything, it covers culture, sports and politics,  and the style of the cover makes the cover star the main focus,

VOGUE 

• VOGUE was founded in 1892
• the original target audience/ genre for VOGUE is New York upperclass
• vogue has had 28 international editions over the years
• Conde Nast published vogue
• Vogue is multi platform and can be found on many websites
• Vogues target audience affluent fashion and beauty enthusiasts,
• Vogues readership is an average of 2.7 million people,
• Vogues brand covers New York's upperclass, its tagline is " before it is fashion, it is vogue". it values diversity, responsibility, and respect for individuals

DO NOW                                                                                                               15th November 2024

1.  conde Nast
2.  ABC1
3.  18-40
4.  masthead
5.  colours on the cover

   

                                         case study 1: Raheem sterling GQ 

                                                  LO: to explore the context and a layout design for GQ magazine

                             GQ has a history to objectify women on the covers according to feminist theory, 

    using the two posters compared GQ represents gender very differently to another, the males are presented as smart and well-dressed, but the women are represented as objects and very sexually, usually missing clothes.

  

                                               GQ COVER ANALYSIS 

                               typography- font size, font type, 

                          

• the typography is very masculine, modern, up to date, this is known as sans serif.
• the masthead changes colour depending on the cover star's clothing colour
• the target audience will like the style of the text colour because it matches the cover stars clothes.

my magazine cover is made like a Z. 

my magazines is about tom holland talking about spider-man and fashion                        

DO NOW:                                                                                                          22ND NOVEMBER 2024

1. words that accompany an image
2. colour, font, serif or sans serif
3.  cover lines
4. sans serif
5. medium close up

                                                

• Raheem sterling has an MBE
• his dad was murdered when he was young
• he was born in Jamaica
• in 2018 he was the most expensive British player at the time          
• he was a victim of racism against Chelsea in a game from Chelsea fans    

                             

GQ has chosen current arsenal winger Raheem sterling as their cover star on their magazine for many reasons, the reasons are mainly because of the experiences that Sterling has been through his whole life,  like his father dying when he was 2 years old, and when he played against Chelsea in December 2018, he was a victim of racist taunts from the Chelsea supporters,

    do now                                                                                       29th november 2024

1. he is a current arsenal left winger
2.  font, colour
3. racism in the premier league
4. SERIF
5.  anchorage text

                               Raheem sterling case study 2     

                               the image used for the cover of Raheem sterling was shot at a low-mid shot, this makes him look important, another reason he looks important is the wings, the wings are black are symbolising that he is protecting people from what he has been through (racism). the head tilt shows confidence, he is presented with masculine energy.

        in the main image, Raheem sterling is presented as important for many reasons on the photo, the first one is the camera angle, the photo has been taken from a low camera angle known as a low-mid shot, the second one is the way he is standing, it makes him look very confident and the head tilt also gives off confidence, the final reason is the black wings, this could symbolise that he is protecting people from his experiences.

on the main image the typography is used differently in parts of sections on the magazine cover, the typography is sometimes presented as large and golden which can present wealth, this targets their audience because most of their audience has some wealth, and the font made it stand out, while some parts of the typography is smaller and on the side.

on the main image the lexis ( the use of words ) on the main image on the magazine is all over the magazine, it can be seen on the magazine on the sides and below the main cover line

DO NOW                                                                             Friday 13th December 2024

1. show what is inside the magazine and what to expect
2. to show who could feature as the celebrity that is mainly focused to get the attention
3. racism in football
4. on the floor/ below the subject
5. the way which something is usually done

                                               DIRT

The main cover image shows Raheem sterling who is the cover star standing in a confident stance, this is created by the low camera shot, with a large pair of black angel wings on his back, the connotations of the angel wings is that he is trying to  he looks serious and directly addresses the audience by showing connotations to power, religion, strength, and confidence.

the section i am going to improve on is the image part of the assessment.

1a.    The image on the cover of Raheem sterling shows him as the cover star., GQ also makes Sterling look important using multiple techniques and connotations, on the main image of the magazine, the position he is placed in on the cover, it makes Raheem sterling look really confident and important to people in the public, the connotations of the wings are religion, confidence, power and strength, another way he is presented as important is what he is wearing, he Is seen wearing wings, this could present when he was racially abused in a football match vs Chelsea in 2019, the wings could symbolise that he is trying to protect people ( as if he was an angel ) what he has been through and how he has stopped his main issue being racism.

DO NOW

1. represents suggests, shows
2. angel
3. wealthy men
4. to show the cover star and what will be relevant in the magazine, potential interest.
5. the way something is usually done

GQ representation

gender:

• that he is confident and takes care of himself, fights for what he believes
• his physique, his stance, his skills on the football pitch.
• how he saved football from itself, masculinity
• that all men have nice physiques and confident
• masculinity

ethnicity:

• uses a successful black cover star as their dominant image to inspire 
•  how he saved football from himself, this means he is a more successful victim of racism. for a modern representation.
•  diverse range and ethnicity which is unlike GQ
•  
•  racism

DO NOW 10th JANUARY 2025

1. fashion and lifestyle
2. Females 23-44
3. Conde Nast
4. to show what it will feature and who will feature.
5. white, slim, attractive, young, model or celebrity

CASE STUDY 2: VOGUE

  Vogue is a monthly women's magazine, it is meant to challenge, inspire, and empower women.

Vogue had a history of not including black women on their covers until 2014.

in the past, vogue did include different ethnicities on their covers, for example until 2014 their was no black models on their covers 

Malala Yousafzai:

Malala is a Pakistani education activist,

She was shot in the head at the age of 15 and miraculously survived,

She won the Nobel Peace prize in 2014, the youngest ever in history

won numerous prizes for her activism

met world leaders like Obama

She was born on July 12th 1997

the Taliban shot her in the head because she stood up for women's rights to education .

Malala was featured on the front cover of Vogue in 2021 and the reason Vogue decided to use Malala on the front cover in 2021 and not sooner before because of her near death experience of getting shot in the head by the Taliban is because Vogue waited until the conflict with the Taliban to be over to put Malala on the front cover to avoid any contreversal opinions.

DO NOW                                                              17th January 2025

1. surviving a bullet to the head
2. America and UK leaving Afghanistan
3. women 20-44 ABC 1
4. no, they had no black people on the cover for over 20 years
5. no

                          MEDIA LANGUAGE ANALYSIS

                   MASTHEAD:

• serif to make it look rich and posh
• colour of text is black
• vogue means the prevailing fashion or style at a particular time
•  sophisticated
• maturity
• classy
• luxury
• Dido font

• showing the body text is important,
• showing it is very important to stand out, make it easier to read, shows her power
• cover lines, masthead, important info about the magazine, second chance at life,

• her name 'Malala' because it means she has a bright future ahead of her, and shows people who she is before viewing her
• to show her accomplishments and how vogue view her as a person
• it makes her stand out from the rest of the magazine cover, views her as strong.

      LAYOUT: 

• Z shape
• follows the principals of traditional design
• direct address used
• uses rule of thirds

• the cover lines use a design pattern which is that the main cover lines are in a bold black font while the body text and explaining what the cover lines are about is in a small white fancy font.

 

• the shot type used is a medium close up shot so you can see her pose
• the connotations of her wearing red is courage and survival
• she is directly looking at the camera she is important
• the silk makes her look rich and luxurious
• she looks approachable on the cover

DO NOW                                                              24th January 2025

1. Z shape
2. famous boxer
3. medium close up
4. direct address
5. sacrifice, blood, courage, danger.

                          Cover analysis media language

 Analyse the cover for how media language has been used to create different meanings you could mention:

• main image
• anchorage
• cover lines
• layout

In the vogue cover that features Celebrity Malala (who miraculously survived a shot to the head by a Taliban soldier,) uses media language in so many ways to create different meanings. Firstly, the main image for the magazine shows the cover star Malala in a pose what seems to be very gentle and welcoming and wearing all red clothes, even clothes that symbolise her religion is red, the colour red is also present in this cover image in the background, the colour red is used in this way because it shows many connotations. The most important connotation shown is the colour red, thew colour red connotes sacrifice, passion and courage. These connotations can link to Malala because she sacrificed her life for girls in Pakistan to get an education from the Taliban. she sacrificed her life for what she believes in, this can also connote her passion and courage in what she believes in.

Secondly the use of media language is also present in the cover lines especially the main cover line, and the anchorage, the main cover lines ( the font for the cover lines are Serif) and cover lines are bright because it shows how important and relevant it is to Malala, For example, one cover line is 'fighting talk' this could connote that Malala is a fighter and will never give up, this links to when she was fighting for an education in Pakistan.  The anchorage used in this magazine is when it says Survivor, Activist, Legend. this relates to her because this is how Vogue as a company view her life and legacy and what she has done for the world. this message is also reinforced with the masthead, another use of anchorage is her slight smile and eye level angle, and confidence shows her status is very high and the Anchorage elevates her status as survivor because it suggests that she has overcome being a victim and is a powerful Activist, and taking a political stance and her narrative makes her stand out as a legend.

Lastly the layout is unstereeotypical and follows the magazine and colour conventions. For example, the layout uses a Z shape for the way the cover lines and the magazine is shown to buyers. There is no cover lines near the main cover star, they are around her but not near her, this could connote her importance and the amount of power she has. This could connote that she is a legend which links to the main cover line. The layout used which is a Z shape, when you follow the Z shape across the magazine, you will eventually look into her eyes, this presents her as caring and welcoming.

DO NOW                                                               31st January 2025

1. how the media chooses to represent the world to us
2. the way it is presented, stereotypes or positive or negative
3. muslim
4. no
5. courage, sacrifice, blood

                           REPRESENTATION

In the past, muslims have been represented in the media as bombers, terrorists, illegal and a threat to society, they are very rarely seen as anything else.

        

In terms of ethnicity, the vogue cover shows more inclusivity in who gets mentioned on the cover lines or who is relevant in the magazine.

Both gender and ethnicity are presented in the magazine as inclusive and  stereotypical,  the way they stereotype gender on the magazine cover as very stereotypical, for example, the cover lines show topics that can relate to the interests of women in the modern world. For example, one cover line is ' vogue's guide to summer beauty' this can be linked to a woman's interests like beauty and having the best beauty, this can easily be linked to women's stereotypes, The main cover star Malala looks very feminine by her flowing silky headdress, make-up and jewellery. she looks very classy and sophisticated. 

On the other hand, gender is anti-stereotyped and features cover lines that do not appeal to female interests there is one cover line especially that stands out when making this point, it is 'Fighting talk, Jourdan Dunn meets Anthony Joshua'  this cover line present on the main cover. It talks about model in Jourdan Dunn meeting professional boxer Anthony Joshua. this more links to males rather than females because UFC is more stereotyped to males. this gives out an inclusive idea and that this magazine can be read by anyone that relates to the magazine.

Ethnicity is presented to be inclusive in this magazine and magazine cover, For example, the main image shows the main cover star Malala wearing a Hijab which is apart of her religion, this is linked to ethnicity because in Pakistan, Hijabs are very common for women to wear. also Malala is the first Muslim main cover star in Vogue history, this shows that Vogue have started being more inclusive with their cover stars unlike the stereotype for muslims, Malala is shown as caring, gentle, harmless, whereas the stereotype for muslims are aggressive, have. bombs, terrorists and a threat to modern society. This Anti-stereotypical because the way she is presented goes against the stereotype of her religion and how they are presented in society.

DO NOW                                                              7th February 2025

1. shows diversity
2. fighting talk
3. caring, courageous
4. survivor, activist, legend
5. terrorists, threats to society

                   MALALA YOUSAFZAI COMPARISON

                               

Similarities: 

• females
• hair colour
• clothing colour
• both are alive
• feminine
•  white cover lines
• name is visible on cover
• masthead
• unstereeotypical
• human
• same planet origin

Differences:

• skin colour
• body type
• name
• origin of country
• cover line type
• shot types
• colour palette
• the pose they are in
• audience

The ethnicity in this magazine cover is very similar to Malala's cover.

this magazine poster is similar to sterlings poster because it shows the same traits of masculinity

DO NOW                                                            14th February 2025

1. the similarities and differences
2. how far do you agree/disagree
3. 5 paragraphs
4. a cover that has been studied
5. media language and representations

                        MALALA 25 MARK QUESTION

similarities:

• gender
• Z shape layout
• camera shot type
• feminine look
• stereotypical female topics on cover line

Differences:

• clothing
• colour palette
• Malala cover challenges stereotypes
• Anti stereotypical cover lines on Malala cover

Overall between these covers, there are less similarities and more differences between both covers, these similarities and differences are mainly made up because of the representation of gender on the magazine cover. They are represented in different ways and in similar ways. there are multiple reasonings.

One similarity with the two covers is the way they are presented as feminine, in the Malala cover by Vogue, is presented as caring, gentle, silky, wearing make-up, and wearing jewellery. On the magazine cover of Kim Kardashian she is presented as sexy, approachable, attractive, and is wearing make-up, she is almost made to be a role model to younger women and to be like her, they are both represented as feminine but in different aspects of Feminism, Malala is shown as caring while Kim is shown as sexy and approachable,  This is one of a few similarities in both of the covers.

Another similarity between both of the magazine poster is the cover lines used for the magazine cover, they are both stereotypical towards females and hobbies that are linked to them stereotypically, some examples on both magazines for these cover lines are: The best foundation in the world, love after lockdown, Vogue's guide to summer beauty, Pleated skirts, A Smart woman guide to self belief, these are most of the cover lines that link towards the stereotypical hobbies and what females are interested in. 

One difference between both covers is the shot type, the shot types used on both covers are different, two different shot types.

28th February 2025

DIRT

25 MARK COMPARISON Q: 10/25
WWW: you’ve clearly identified similarities and explained them
EBI: You said there were more differences – talk about them first and include CONNOTATIONS.
TARGET 2: three paragraphs minimum, focusing on the area you identify as being more of.
DIRT: write a full paragraph explaining a clear difference.

DIRT WORK:

The differences between the magazine covers featuring Malala and Kim Kardashian have there many differences, the first main difference is the shot types used, the shot type used in the Malala cover is a medium close-up which shows her face and until the mid waist, this shot type goes against stereotypes of women because traditionally females on magazine covers are shown as sexy and are showing off a lot of skin, but this cover shows barely any visible skin and looks caring and gentle rather than using her for her body. Another difference is the cover lines, On the Kim Kardashian cover the cover lines are typically about Women's fashion and about make up and stereotypical genres that will apply to Women, The Malala cover goes against all stereotypes, an example of this is the cover line "fighting talk" this is stereotypically a Mens hobby ad links to them, the connotations of this is that Vogue are trying to go against all Women stereotypes and it worked successfully.

  4th April 2025

                     ASSESMENT DIRT

                             QUESTION 1: 

              1C, language.

the language that is shown on the Malala has many different reasons and it creates many ideas about how Malala is as a human. some language techniques on the cover lines create these ideas. the cover lines that create these ideas are " Vogues guide to summer beauty" this cover line is very stereotypical because it is featured on the front cover of a women's magazine. another cover line that creates this idea is " the shape of now" this cover line is talking about the newest fashion at the time and what to recommend. this cover line is also stereotypical because fashion is linked to women and it features on a women's magazine front cover. On the other hand, one cover line that is not stereotypical and empowers women is " fighting talk" and the reference of Anthony Joshua. Boxing and fighting is usually stereotypical of masculinity and for males. Vogue has challenged this stereotype and has made Boxing relevant to women as well. The cover line " survivor, activist, legend" shows that after the crisis she was living in, she was not a victim, she was a survivor, a legend.

2a

Social context influence magazine covers by what has happening in the world at that point. they will want to link it towards something happening at the time this magazine came out. they want to keep their magazine up to date but also still target their audience with stereotypes to keep their audience entertained. an example of this on the Malala cover is the cover line " love after lockdown" this keeps the audience hooked to the magazine and to keep reading whilst still being up to date. using lockdown To keep the magazine relevant and thriving.