COURSEWORK:
NEA INTRODUCTION 6th June 2025
LO: to explore coursework briefs and requirements.



- school setting
- action genre
- 3-4 main characters
- guns needed for front cover
- violence
- weapons
- bullets
an example of the genre i want to use for my film poster
ideas for front cover:
- main character hiding behind a wall with another character with two more characters coming close to them
- guns needed for all characters
- bullet holes within the picture
- blood stains
- gun shots
- weapons will include
- barcode and movie producer included
- price
name ideas for film:
More planning:
Ideas for films to inspire of
- fast and furious franchise
- x men
- remember the titans
- marvel films
- toy soldiers
- red
- some more film cover examples are below:
more research:
main idea - a action film poster with the setting being in a school with 3-6 people on the cover with some type of weapon (preferably guns) with 3 hiding round walls with the other 3 walking towards the 3 characters hiding from them, all characters wearing a type of school uniform, i then will edit further


- the main image of die hard is Bruce Willis holding a gun with a close up shot
- main image is in the middle with taglines at the top and the name of film and main actor below min image
- movie logo, 20th century
- below main image with sans serif font
- producers and companies involved below logo of movie
- red for violence. black for seriousness.
- some text is larger than others and are wider
- action
- that the gun shows it is action packed and contains violence
- Bruce Willis is presented as furious at something whilst holding a gun in his hand
- teenagers and young adults because they are a wide variety of action film audiences
- front cover:
- the main image is the actors with smoke and fire in the background
- the title is in the middle-low part of the image. sans serif font
- no tagline
- blue, orange for fire, black for seriousness
- more details are at the bottom of the cover
- 1 font used
- through the background of the main image and on the second image below it =s through the cuts on her head
- back cover:
- the main character pulling a furious face
- there are 4 thumbnails of sneak peaks of the film, one with someone holding a gun, one in a classroom and one of the main character with cuts and looking rough
- its about a shooter in a school trying to hunt a student
- why is there a shooter in a school trying to kill students
- about the issues going on in the main characters life
- blue for police lights,
- sans serif is used on the back and spine
- people are presented as rough looking by the cuts on their face
i want to use this as my inspiration film because it follows the same type of genre that i want to use but twist it and make it more violent like using gun props
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DO NOW 8th September 2025
- NEA is non examined assessment
- idk
- no
- 30%
- codes and conventions
- the main character is on the image. the shot type is a close up
- the title is on the bottom right of the cover. the font is slab serif
- they hunt wrong people. explains the plot of the film
- the color palette is orange. blue. black. red. shows that this film is action themed
- the actors name is in the top right.
- the genre is shown by the small photos on the front and back cover also, the main character has cuts on her face
- back cover:
- there are multiple images of the main character. a man with a sniper. and kids in a classroom
- there are gun obsessed kids
- why are there kids obsessed with guns
- the blurb shows that the main character has a thing for guns and violence
- blue, white, green, black. it connotes darkness and mysterious things
- the extra information is shown at the bottom of the back cover
- sans serif is used for extra info. and serif is used. sans serif is white and smaller. serif is thinner and bigger
- people are represented as rough, no stereotypes are shown apart from that the main character is stereotyped as aggressive and violent
for action films i would expect to see for these specific things.
imagery - u would expect to see in imagery some sort of fighting thumbnail on the back cover. explosions. people with injuries and cuts. violence should be common.
color palette - the colors i would expect to see in an action film is color red. the color red holds connotations of war. blood. battling. and violence. it is a main color for action films. the color black is also a key color in action films. t connotes death. poison. despair. eternity. depression. explosives. it is an important color. orange is another. it connotes fires. burning. suffering. explosions.
typography - the fonts used should be serif. it is bold and it can create a deeper meaning within the story. the font color should be a darker color or a color that connotes violence or destruction
characters - a hero, a villain. the person that needs saving. the person helping the villain. all of these are stereotypical characters that are usually in action films.
narrative - the typical storyline in an action films is that someone is in danger and the protagonist needs to save them. but they need to go through some obstacles to get to saving the person that needs saving.
representation - people in action films are represented differently depending on their role. main protagonist is represented as strong, powerful, usually masculine. antagonists are usually dressed smart. dangerous. secretive. advanced tech. and intimidating. the people that need saving are usually represented as weak. defenseless. always relying on people. dependent.
Die hard:
- the representations can be described with: dangerous. intimidating, serious
- men are represented as masculine, serious. and destructive, women are represented as soft. feminine. it is constructed by how they act.
- age in die hard is stereotypical to all action films. antagonist and protagonist are middle aged men, whilst females are represented as feminine. dependent. weak. soft. they have followed the same pattern as traditional action films.
- most characters in die hard are white Americans. they have yet again followed the traditional route of action films to mainly have white people on their cast.
- action in die hard is represented by what the characters do in the film. specific scenes in the film are obviously making it a action film. realistic combat is used. high sakes are at cost in the film. and a hero fighting against horrible odds.
- the stereotypes of protagonist and antagonists being middle aged are stereotypical. and the females being young and defenceless is another stereotype used in this film.
Run, hide fight:
- the presentations of this film are reckless. this is because of how people behave. destructive. a lot of violence and destruction is used. brutal. there is a use of fire and weaponry. thrilling, it is fast paced and also is eventful.
- gender is represented as different to other action films. it portrays a female to be strong and powerful. with the men in the film not prevailing. it goes against stereotypes that men are superior and defeat men. men are seen as weak and powerless. the exact opposite of how the main character is portrayed.
- age is represented on how the younger people in school are more powerful and are smarter than those who are older and are trying to cause violence. it is constructed to be against common stereotypes that the older are wiser.
- ethnicity is represented as the main characters and protagonist being white and American. which is stereotypical cause in other action films. they make white Americans seem good and trying to save everyone whilst the villains are foreign. this is a stereotype that ages over 100 years ago.
- they make this seem an action film by making everything fast paced and entertaining. it makes it thrilling to watch and it keeps you on the edge of your seat. it is constructed to be an entertaining film with a powerful storyline.
- the stereotypes used are that villains are foreign. this film mainly goes against stereotypes.
The target audience for the film Run Hide Fight are well adjusted high-schoolers ad adults. this film is not intended to be watched by children due to its violent and graphic scenes. it also contains some sensitive subjects and it is also not considered to watch it as a child due to its TV-MA rating. the BBFC rating for this film is an 16+. this allows no person under 16 to watch. it included scenes like school shootings so anybody that is sensitive should not watch this film either. they split their fanbase into groups that include action thriller lovers. people that like it and post on social media. this also includes people that make groups about the film. it is a very diverse fanbase.
the audiences profiles and preferences that are fans of the film, run hide fight. are listed:
- the people that like the film run hide fight would think that school is a place that can either keep you safe or can put you in a life or death situations like a school shooting.
- the hobbies that they would have are watching action films. having a hobby when they do something physical like MMA or boxing cause this film contains violence.
- they would likely live in a more urban area cause its more popular for violence to happen in busy areas.
- their favourite subjects would be PE and science. it would make them think logically and would help them. PE would allow them to play contact sports.
- their hobbies and their life would be important to people that are fans of this film.
- they would use social media as a getaway from problems in the real world. escapism basically
- their friends would describe them as experiencers or survivors. possibly a bit violent and an overthinker.
- they would feel passionate about sports and their hobbies because it could help them let go of their problems for a little while. helps them escape their reality. this could help them and this is why they are passionate about things they love and enjoy doing. they are psychographics.
- my product would appeal to this audience because it is of the same type of genre. same type of thrilling action. it can help them solve their personal problems. it can help them escape reality. and they can relate their interests to my product to help them escape reality.
RESEARCH CONCLUSION:
- i have chosen the action genre, it would appeal to 16-24 year old's because the setting of my film would relate to their possible lives and the theme of destruction and violence could entertain them.
- older teenagers, male, interests in action films and violent films. strivers, experiencers, and survivors
- the 3 names i will choose from are broken code, this refers to the American term, dress code. since that this is broken there is no order or punishment in place letting students go crazy. A+ action, this name come from the grade A+. and it resembles that the action and destruction happening is high and life threatening the final name i could choose is the final detention, a detention is a punishment and this could resemble that the students are rebelling against the teachers and they are making this detention the final one.
- my film will be about a school that has completely broken down and the students are trying to kill each other. it will appeal to them due to the high content of violence and thrilling action
- a possible tagline for my poster could be "school kills them mentally, and properly".
- i need prop guns for my poster, i am going for a style of that is looks to what it sounds like. i do not want it to look like anything else but what i want it to be. i want 2 people hiding behind a wall with a prop gun. then i need 2 other people with prop guns that will be approaching the wall they are hiding behind
- the color palette i am going for is red. black. white. and brown. these colors are very common to action films and connote destruction and fear and breaking down.
- the main image i am going to have is that two people with prop guns hiding behind a wall with two other people with prop guns approaching the other 2 people. it is going to a a long shot.
- the information i will include on my poster is the title, tagline. main cover. the people in the cover. the rest of the information will be on the back cover.
- the style on my DVD cover is going to be action based. chaotic, thrilling, destructive. unsettling to an extent.
- other photos that are in the film. there will be prop guns again. visible violence. long shot and mid shots will be used.
- the blurb will be included. further photos. and other info about the movie. age rating. barcode. and other logos
- i will have the name on the spine and that it is a DVD, i will have a logo to show it
- my poster and DVD cover will feature the same people. the same name. and the same details.
- i will use a dark color font and will use sans serif cause it is used more in action film posters to give it an effect
- i will use challenge the stereotype that children are weak and underdeveloped and are not similar or mature to adults.
PLANNING:
i have already listed what my main cover will be above. i will need up to 5 people to help me. i will need 4 gun props and i need a setting of somewhere in a school. i need the weather to be sunny or cloudy. the rain would ruin the setting and the scenery of what i want it to be. i want it to
THEATRICAL POSTER:

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